Your health is your business.

Who we are

Primagevity is operated by MPT DIGITAL PTY LTD (ABN 44 699 635 973), an Australian company ("Primagevity", "we", "us"). We provide clinician-led telehealth services to eligible patients in Australia.

We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Because we provide a health service, some of what we collect is health information, a category of sensitive information that Australian law gives extra protection. We collect it only with your consent, which you give through the declarations in your intake form before your first consultation.

Because clinical care requires knowing who you are, we can't provide our service anonymously or under a pseudonym. You can browse this website without identifying yourself.

What we collect

Identity and contact details. Your name, date of birth, email, phone number, state and postcode, collected when you book a consultation.

Health information. Your goals, medical history, current medications, allergies and related details, collected through your intake form and during your consultation. Your practitioner's clinical notes and any treatment decisions form part of your patient record.

Appointment and billing details. Booking times, invoices and payment status. When you pay for a consultation, payment is processed by our payment provider; we never see or store your full card number.

Website. Standard technical logs (such as IP address) are processed by our hosting and font providers to serve the site. If you accept marketing cookies, the Meta pixel also runs, as described under 'The Meta pixel'.

How we collect it

Directly from you: when you book, complete your intake form, speak with your practitioner, or email us. We don't buy data about you and we don't collect it from social media.

Why we collect it

To provide your care: assessing eligibility, running your consultation, keeping the clinical records practitioners are required to keep, coordinating with the healthcare providers involved in your care, processing payment, and contacting you about your care. We won't use your health information for anything unrelated to your care without asking you first.

If you book an assessment

When you book an assessment we collect your name, email address, phone number, state, and what you told us you are working towards. We hold it in our own records so we can contact you when a place opens, and we do not sell it. If you accepted marketing cookies, your email address and phone number are shared with Meta in hashed form when you submit the booking form, as described under 'The Meta pixel'. It does not become a patient record; that only happens if you go on to book a consultation. Ask us at info@primagevity.com and we will cancel your booking. From then on we stop contacting you about it, and we keep a minimal record of the request so we do not contact you again by mistake. If you want that record erased as well, tell us when you email and we will.

Where it's stored, and how it's protected

Your patient record lives in our practice-management system, hosted in Australia. Payment details are held by our payment provider, Stripe, under their own security and compliance obligations. We keep health records for as long as Australian law requires health services to retain them, then dispose of them securely.

We take reasonable steps to protect your information from misuse, loss and unauthorised access: information is encrypted in transit, access to patient records is limited to the people involved in your care, accounts are protected with multi-factor authentication, and we use established providers with their own security and compliance programs. No system is perfectly secure, but we treat your information the way we would want ours treated.

Overseas disclosure

Your health information (your patient record) is stored in Australia and is not disclosed to overseas recipients. Your booking details, meaning the information you give us before you become a patient, are held in our business tools provided by Google and may be processed overseas. This is separate from your patient record, which stays in Australia. Some of our service providers process limited non-health information overseas: Stripe processes payment information globally, including in the United States, and our website hosting and font providers process standard technical data (such as IP addresses) on servers that may be located overseas, primarily in the United States. These providers operate under their own privacy and security obligations. If you accept marketing cookies, Meta processes the data its pixel collects, which may be outside Australia, including in the United States, as described under 'The Meta pixel'.

Who we share it with

We share information with your treating practitioner and other healthcare providers involved in your care, our payment provider for billing, and our practice-management provider for storing records on our behalf. We may also disclose information where the law requires it.

We never sell your information. We share information with Meta only as described under 'The Meta pixel', and only if you have accepted.

The Meta pixel

We use the Meta Pixel, an advertising and measurement tool provided by Meta, on every page of this website.

The Meta Pixel is only activated if you consent, either through the cookie banner or later under "Cookie preferences" in the footer. Until you consent, the pixel is not loaded and no information is shared with Meta.

If you arrive from Facebook or Instagram, for example from one of our ads, the web address may carry a code that links your visit to your click there. We keep that code in your browser so that, if you accept marketing cookies on a later page, Meta can tell which ad you came from. The code is shared with Meta only if you accept, and deleted if you reject or later withdraw your consent.

When activated, the Meta Pixel collects:

• the pages you view on this website, including their web addresses;
• technical information such as your device and browser type, IP address, the website that referred you, and your approximate location; and
• whether you submit the booking form.

A page's web address may indicate the health topic you were reading about.

Meta may link this information to your Facebook or Instagram account.

If you submit the booking form, we also share the email address and phone number you entered with Meta in hashed form (converted into a code that does not reveal them), so Meta can match your booking to your Facebook or Instagram account and attribute it to the ad you came from.

We use this information to measure the performance of our ads and to improve them. Meta also uses it to show our ads to people likely to be interested in our services.

Meta processes the information its pixel collects as an independent controller under its own privacy policy, and may store or process it outside Australia, including in the United States.

You can withdraw your consent at any time using the "Cookie preferences" link in the footer. After you withdraw consent, the pixel does not load on the pages you visit. You can also manage how Meta uses your information for ads at facebook.com/adpreferences.

Marketing

We'll only send you marketing if you've opted in, and every message includes a working unsubscribe. Care-related communication (like appointment confirmations) isn't marketing and is sent as part of your treatment.

Access and correction

You can ask for a copy of the personal information we hold about you, or ask us to correct it, by emailing info@primagevity.com. We'll respond within a reasonable time and won't charge you for making the request.

Data breaches

If a data breach occurs that is likely to result in serious harm, we will notify you and the Office of the Australian Information Commissioner (OAIC) in line with the Notifiable Data Breaches scheme.

Complaints

If you think we've mishandled your information, email us first at info@primagevity.com; we take it seriously and will respond promptly. If you're not satisfied with our response, you can complain to the OAIC at oaic.gov.au.

Changes to this policy

If we change how we handle your information, we'll update this page and the date at the top. Significant changes will be flagged to existing patients directly.